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OBJECTIVES :
·
The
activity of regular comparison between your process performance in several
aspects: technical, commercial, managerial…. and that of the best, each in his
field .
·
An
approach that enables you to preplan progress objectives and define actions for
their realization (main tool used by Rank Xerox, Federal Express, etc.).
OUTLINE :
·
Introduction
to Benchmarking: Elements of Benchmarking, definitions and fields of action .
·
Why use
Benchmarking: The market conquest; the competitive advantages; Benchmarking
interests and constraints.
·
How to
apply Benchmarking: The definition of strategic products and/or services to
develop; the different types of Benchmarking; How to define a Benchmarking
partner and how to spot the best companies; Information gathering; Determining
the performance difference and fixing objectives.
·
Crossing
into action: Defining tactics to be used; elaborating the action plan;
Performance quantification and indicators; Follow-up of accomplished progress
and realization of needed adjustment.
·
Case
studies.